Birthday Hub

This goal of this project was to refresh the Target.com birthday hub. We reimagined the experience to include DIY moments to inspire the guest to take their parties to the next level while showing simple activities, treats and decorations that are totally achievable by even a crafting or baking novice.

Role

Concept, Photo Art Direction

Team

Houawah Xiong

Copy

Irene Alderson

Photography

Sean Meszaros

Dinosaur birthday

This was a fun explosion of color and texture and was the perfect combination of toys (score!) and treats for all the kiddos.

Doughnut birthday

You can never have enough sprinkles and fun with this theme.

Unicorn birthday

Magic and delicious colorful moments to dream about for years to come. I am mesmerized by the rainbow layer cake.

Princess birthday

Birthday bedazzlement fit for a queen. Cupcake towers with juicy fruit flags and pink drizzle chocolate popcorn will make any one feel like a princess.